Content – making websites easier to find

It is essential for companies and other institutions to rank high in the results generated by search engines, such as Google, Yahoo!, Search, etc. – both nationally and internationally. The professional SEO (search engine optimization) of texts is an effective way to do so.

Search engines look for relevant content by crawling the internet and searching for keywords and key phrases. But search engines do more than simply analyse keywords – they also look at the distribution of keywords and make sure they aren’t used too frequently throughout the text. However, the content should not be aimed solely at SEO; instead, it must be geared to the target audience and meet their needs. While adhering to all of these detailed and specific requirements, the text must also be correct in terms of its content and grammar, structured appropriately, unique (original content) and stylistically appealing. Quality is more important than quantity.

In addition to creating content in the source language in line with SEO principles and based on your instructions and desired keywords, Syntax can also translate content in line with SEO principles as well. Of course, we also translate existing SEO content. For these services, we work in close collaboration with a partner specialized in SEO, because literal translations of key terms usually aren’t used as search terms. The search terms used in the source language are optimized by our SEO agency to ensure they meet search engine requirements and then defined for the target language. After the subsequent translation of the entire text, our specialists review the keywords to make sure they have the precise meaning and are widely used.

More competencies

Copywriting

We formulate texts according to your cues and instructions so that your (advertising) messages reach your target audience in an optimum manner. These texts are scripted by experienced (advertising) copywriters in their mother tongue (= your target language).

Blogs / ghost-writing

Our authors are proven experts in their fields. They can help to create your texts in your own language – discreet, comprehensible and faithful to your style.

It’s all according to the motto: We make every language your language.

Further core competences

Remote-based interpreting, translating, copy editing, proofreading, terminology and glossary, final check/
“OK-to-print” and project management – learn more here.

References

Syntax is a highly professional and dependable partner. Apart from the usual language skills, we are mainly won over by the speed and flexibility with which Syntax responds to our enquiries.